Mockup of a chat conversation with Alexa on a mobile app
Mockup of a grocery list on Alexa mobile app

Type with Alexa

Strategies

Design Thinking, Competitive Analysis, Personas, Wireframing, Design Library

Timeline

Jun - Aug 2020

Tools

Sketch

Overview

In the summer of 2020, I interned virtually at Amazon on the Amazon Devices Design Group (DDG).

During the 12-week internship, I focused on customer experience and future vision for the new Type with Alexa feature, which launched in the Alexa app in November 2020.

On the side, I also participated in an Alexa Hackathon, pairing with a product manager and engineering to deliver user flows for a demo in just 2 days, and supported the Alexa Comms team with design exploration and production for other 2020 projects.

Mockup of a chat conversation with Alexa on a mobile app
Mockup of a grocery list on Alexa mobile app

Type with Alexa

Strategies

Design Thinking, Competitive Analysis, Personas, Wireframing, Design Library

Timeline

Jun - Aug 2020

Tools

Sketch

Overview

In the summer of 2020, I interned virtually at Amazon on the Amazon Devices Design Group (DDG).

During the 12-week internship, I focused on customer experience and future vision for the new Type with Alexa feature, which launched in the Alexa app in November 2020.

On the side, I also participated in an Alexa Hackathon, pairing with a product manager and engineering to deliver user flows for a demo in just 2 days, and supported the Alexa Comms team with design exploration and production for other 2020 projects.

Mockup of a chat conversation with Alexa on a mobile app
Mockup of a grocery list on Alexa mobile app

Type with Alexa

Strategies

Design Thinking, Competitive Analysis, Personas, Wireframing, Design Library

Timeline

Jun - Aug 2020

Tools

Sketch

Overview

In the summer of 2020, I interned virtually at Amazon on the Amazon Devices Design Group (DDG).

During the 12-week internship, I focused on customer experience and future vision for the new Type with Alexa feature, which launched in the Alexa app in November 2020.

On the side, I also participated in an Alexa Hackathon, pairing with a product manager and engineering to deliver user flows for a demo in just 2 days, and supported the Alexa Comms team with design exploration and production for other 2020 projects.

Type with Alexa

Type with Alexa lets customers on iOS in the English-US region interact with Alexa using texting in the Alexa App when voice is not a good option (ex. loud public environment) and gives people with speech difficulties the ability to interact with Alexa on their smartphone.

You can read more about the Type with Alexa launch via The VergeThe Ambient, or Voiceboy.ai.

A mobile chat interface with an AI assistant asking 'Hi, how can I help?'
A mobile chat interface with an AI assistant asking 'Hi, how can I help?'
A mobile chat interface with an AI assistant asking 'Hi, how can I help?'

In addition to the Type with Alexa launch design, I also worked on concepts exploring future opportunities in this space. This included looking beyond the initial customer experience to think big about how to become a more useful mobile assistant, connecting to Alexa’s device ecosystem, and adding new features/rich content to better serve customer needs.

My process included stakeholder interviews, competitive auditing, collaborative sketching & storyboarding, UI mockups and a final high fidelity vision presentation demonstrating a day in the life of a customer using the future Alexa Assistant in the mobile app.

Please feel free to contact me if you want to learn more about my time at Amazon!

View another project:

Interested in learning more?

Shoot me an email at ginachee@gmail.com if you want to chat about my work, pop culture, or the dogs you've seen this week.
Or, get to know me better through my other platforms.

Let's Connect:

© 2026 Gina Chee

Interested in learning more?

Shoot me an email at ginachee@gmail.com if you want to chat about my work, pop culture, or the dogs you've seen this week.
Or, get to know me better through my other platforms.

Let's Connect:

© 2026 Gina Chee

Interested in learning more?

Shoot me an email at ginachee@gmail.com if you want to chat about my work, pop culture, or the dogs you've seen this week.
Or, get to know me better through my other platforms.

Let's Connect:

© 2026 Gina Chee